Allowing your customers to start paying for your goods and services online will expand your reach and sales as a business. Not only does it simplify the payment process, it also removes all types of manual involvement during any financial transactions.
So now that you know why you should get an online payment gateway, the next question is what should you look for in an online payment gateway?
If you are planning to set up an online payment gateway for your e-commerce website, you should consider a payment partner:
One of the most common ways to lose a potential customer is having a diffcult process for payments. Avoid this and win your customers' trust online by integrating a payment gateway that is safe, simple and only takes a few steps to complete any transaction.
Securing financial transactions from any fraudulent activities should also be your prime objective. You need to select the payment gateway that is designed to withstand all types of challenges easily.
Integrating an online payment gateway is never an easy process. However, you need to choose the one that doesn't involve unnecessary steps. It must be a flawless and effortless solution for your customers who can choose their payment option without any problem.
With the use of smartphones growing daily, having an e-commerce business is becoming less of an option and more of a demand.
Any e-commerce operation that fails to adapt to the latest technologies will soon find themselves obsolete in the market. That's why your online payment gateway needs to be optimised for mobile.
Recurring billing is an important feature to consider as it helps you keep on top of receiving payments, especially if your service is a monthly service and not once off.
Having recurring billing as a feature allows you to set up automatic billing, making it easier than ever to collect the payments without fail from your customers.
Your customers don't all pay the same way. That's why it is important to choose an online payment gateway that accepts transactions from an array of cards such as Visa, MasterCard and ApplePay. Ensuring that you have a simplified payment process with many card options allows your e-commerce website to attract more customers.
Most of the payment gateway service providers charge various fees for every financial transaction. You should make sure the online payment gateway you choose has the lowest fee for their transactions.
Furthermore, it is also necessary to find an ideal payment gateway that doesn't ask for setup charges.